Why Marketers Should Borrow From Google’s Playbook

Understanding the connectedness of data makes it inherently more valuable

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Remember back in the early days of the web, when search engines relied on indexing algorithms to create a taxonomy of the web? They’d ingest data and then sort them into buckets as best they could. As a user, finding useful and relevant information took considerable amounts of skill and patience.

Then Google changed everything, and in so doing, set itself up to dominate the industry. Google realized that the real power of assessing the relevance of a webpage lay in its connectedness to other pages, more so than the content itself.



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