Why Keywords Are the Hidden Secret to Improving Your Job Prospects Online

Unspoken rules determine who gets seen

Most major businesses now use automated filtering systems to sort through resumés. Animation/Illustration: Yuliya Kim

You’ve got a polished resume, ample qualifications and a personal pitch you’re sure will win over any recruiter or human resources department. But before you can do that, you’ll probably have to persuade a robot.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.