Why Hyperlocal Is Your Next Target
It’s a time-worn phrase: “location, location, location.” Yet with the interconnectedness that the internet has brought and the close relationships that can be forged around the globe through social media, it sometimes feels like physical location has become irrelevant.
I’m here to tell you that this is a myth.
Where people live, work, and interact with their loved ones defines them. If your brand can connect with people on that level, you can create communities that will not only strengthen your brand equity, but will also revolutionize your ability to convert leads.
Though it may seem counterintuitive, the same platforms that created the global locationless community are still the best way to connect — even on an intimate local level.
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