Why Brands Need a New Kind of Leader
When it comes to social media, Ford is an admitted neophyte. It dipped its toe in the water with its well-received “Bold moves” campaign in 2006, and it hired a social-media consulting firm to create blog-friendly press releases. But for the most part, it has remained on the sidelines when it comes to using new technology tools to foster two-way conversations with customers and its employees.
The company hopes to change that, in part with the recent hiring of a social-media expert, Scott Monty.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in