Why AwesomenessTV Wants Marketers to Stop Grouping Gen Z and Millennials Together

Company targets teens and tweens

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"Gen Z and millennials is not a thing, they're two things," exclaimed AwesomenessTV CEO Brian Robbins during the multi-channel network's NewFronts presentation Wednesday evening. "These life stages—late teens who are breaking away from freedom vs. these young adult couples are very, very different."

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