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"Gen Z and millennials is not a thing, they're two things," exclaimed AwesomenessTV CEO Brian Robbins during the multi-channel network's NewFronts presentation Wednesday evening. "These life stages—late teens who are breaking away from freedom vs. these young adult couples are very, very different."
And unlike most other digital players, AwesomenessTV puts more emphasis on reaching the teens and tweens of Gen Z. "They're loaded," he quipped, which came as a surprise to many in the audience at Tribeca's Spring Studios.