Who and What Is Rachel Sterne?

Mayor Michael Bloomberg’s new chief digital officer, Rachel Sterne, an appointment announced yesterday, is a bit of a darling in New York’s digital scene. Just 27, she is the founder and CEO of both a citizen journalism site, GroundReport, and a digital media consultancy, Upward Strategy. She’s also, without benefit of a graduate degree herself, an adjunct professor at Columbia Business School.

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