When Targeting Youth, Focus on Technology, Family
I attended a Direct Marketing Club of New York luncheon last week-sponsored by American Student List — and the speaker’s topic was “Trends in Youth Marketing-The Net Generation.”
According to the speaker, youth industry analyst Sara Laor, there are more people in the United States aged 30 and younger than there are Baby Boomers. They grew up and are immersed in a digital and Internet-driven world. They blog, turn to Facebook and MySpace for social networking, and often prefer mobile messaging to e-mail.
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