When Micro-moments Deliver Big ROI

Today, we glance, gawk and stare at our smartphones all day — from the moment we wake up to the time we fall asleep. Whether we’re checking the news our Instagram, or the weather, we look at our phones 30 times a day, while Millennials look upwards of 150 times each day.
And in these brief, but frequent, interactions with our mobile devices — also known as “micro-moments” — we make lots of little decisions about what we want to know, see or buy.
That means brands that want to stand out will need to seize these individual micro-moments — and fast. When they do, they’ll capture their audience’s attention and deliver valuable, engaging and timely experiences at every micro-moment.