When It Comes to Naming Your Startup, Simple Is Better

Doostang? Thoof? Tech companies move from bizarre to brand-friendly

Ever hear of Doostang? Probably not. The careers site, born during the Web 2.0 era, ended up as a poster child for oddly named digital companies. Its Wiki page reveals that the name was loosely based on the Latin phrase "dos tango," translated as "I reach for talent." Even with its weird name, it managed to attract $5.8

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