When Digital Marketers Go Offline
In a session yesterday at the Direct Marketing Association’s new &THEN Marketing Conference in Boston, Indeed.com’s Vice President of Global Marketing Mary Ellen Dugan swam against the current. While many of the sessions were focused on how to optimize and what’s next, Dugan took 45 minutes to talk about what happens when digital marketers go offline.
Relaying experiences from her recent career, Dugan talked about how Indeed.com wanted to rebrand and increase awareness. Even though it owned a power position in the job search marketplace, Indeed.com
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