What Zynga's Switch to Credits Means for the Facebook Ecosystem

Last week, Facebook and Zynga announced that Zynga is now using Credits as the exclusive direct payment method for its premium virtual currencies in its games running on Facebook. While you can still get “Farm Cash” and other premium currencies in Zynga games through some alternative payment methods, like Zynga’s prepaid cards or a variety of offers and other methods provided by Offerpal, the only way to buy premium currency directly any more is through Facebook Credits. In other words, while Zynga used to process these direct credit card payments using its own merchant infrastructure, Facebook is now the merchant of record for all Zynga direct in-game purchases inside Facebook.com.