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Twitter today unveiled Moments, the long-rumored content-curation feature that industry observers believed for the last several weeks would be called Project Lightning. It's got something for everyone—viewers, media companies and brands.
Moments is designed to make it easier to use the platform by removing the need to follow other people in order to create a newsfeed. The feature appears as a central tab on Twitter's mobile app, offering a magazine-style look at the most talked-about news items.