What Twitter's Ad API Really Means for Social Advertising

New partners such as Salesforce and Adobe share tactics, spin theories

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Advertising on Twitter just got easier. As previously reported by Adweek and TechCrunch, the social platform has rolled out an ad API that will let social marketing developers buy Twitter ads within the dashboards marketers already use to manage their Twitter and Facebook accounts and campaigns.

Twitter has been testing the API since last month with its launch partners, which include Salesforce, Adobe, TBG Digital, HootSuite and Shift, the company said in a blog post announcing the news.

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