What Instagram’s New Algorithm Could Mean for Agencies and Brands

Marketers weigh in on the changes

With more than 400 million monthly users and a growing number of advertisers, Instagram is adding an algorithm that reorders pictures and videos in users' feeds based on their interests. It's a move marketers say was inevitable, as the photo-sharing app builds out its ad business and takes a page from sister company Facebook's playbook, even if it irks Instagram's core users.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.