Web Series Leaps Into Second Season
Hiscox-sponsored startup show Leap Year debuts on Hulu today
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The phrase “branded entertainment Web series” typically brings several thoughts to mind. Such as: “awful” or “no one watches them” or “a 20-minute webisode about salad dressing—really?”
So what are the chances that a branded entertainment show produced in conjunction with a small business insurance company would work, let alone make it to Web series nirvana, i.e. a second season?
But here comes season two of Leap Year, a show which debuted last year on Hulu, YouTube and a handful of other outlets—with longer episodes, more stars and a slightly bigger budget.
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