Web Ad Exchange OpenX Adds Dentsu as Investor
Agency network joins latest funding round
Last month, the independent Web ad exchange OpenX landed a $22.5 million funding round. Now, the company has added a key new investor: Dentsu’s digital subsidiary Cyber Communications.
Dentsu’s investment “provides another layer of trust and closeness between the companies that allows both sides to share long-term plans and collaborate,” said OpenX CEO Tim Cadogan. The cash infusion theoretically also provides OpenX with a solid endorsement from the agency world. In September 2010 Dentsu and OpenX had partnered on a Japanese real-time ad exchange.
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