Weather Channel and Lufthansa Show What's Next With Foursquare

Brands take advantage of the geo-social app's open source tools

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Of the slew of branded third-party apps that Foursquare revealed yesterday, The Weather Channel (TWC) and Lufthansa stood out.

TWC will offer weather forecast information to Foursquare users if they frequently check in to certain establishments, businesses or public areas around the country. For instance, if they check in to their workplace or a Starbucks regularly, said Mike Zarrilli, vp of product for TWC, based on Foursquare’s algorithms, they’ll see his company’s branded local weather info.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in