Vroom Is Debuting a Virtual Reality Showroom for Buying Cars Online

Auto retailer hopes to make buying digitally more like real life

Buying a car isn't easy. It's a hassle to spend hours upon hours searching massive lots, and it's time-consuming to pore over pages upon pages of reviews. And, after finally deciding which of the dozens of cars to buy, it's especially hard to pay for one. Now, imagine doing all of that in virtual reality—minus the paying part.

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