Vroom Is Debuting a Virtual Reality Showroom for Buying Cars Online

Auto retailer hopes to make buying digitally more like real life

Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.

Buying a car isn't easy. It's a hassle to spend hours upon hours searching massive lots, and it's time-consuming to pore over pages upon pages of reviews. And, after finally deciding which of the dozens of cars to buy, it's especially hard to pay for one. Now, imagine doing all of that in virtual reality—minus the paying part.

Online used car seller Vroom debuted a virtual reality showroom that lets users explore the 15 makes and models available with the comfort of their own headset.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in