This Vodka Brand's App Uses Beacons to Light Up Bottles With Custom Messages

Tech's new gift is more than a novelty

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Beacons have been a buzzy topic for digital marketers in the past year, but mostly, brands have just used them to push out offers and coupons. Now, Medea—a maker of techy vodka bottles—has an interesting use case on how to use the small location-based markers.

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