Visa Europe, is planning to launch an iPhone based contactless mobile payment service for its customers across Europe and has partnered with Wireless Dynamics to develop the system.
Before making the decision, Visa carried out extensive customer demand assessment across Italy, Poland, Turkey and UK. The results of the survey showed that 41% of the users would start using such a service, if and when it is offered. The results were even better with iPhone users, as 51% of the users having an iPhone devices showed their willingness to use a mobile financial service.
Visa currently plans to use iCarte, an iPhone accessory with NFC (near field communication) capability.