Videos Transport Viewers to Faraway Destinations
How videos can capture local experiences.
“We’ve been looking at ways to create universal destinations for brands’ fans, so they come to one place to get the best rich-media experience, the best engagement experience and the best community experience,” said Katie Creaser, vp at Affect, during a recent Communications Week panel in New York.
“The problem is that too often the conversation we’re having with brands is about them wanting to use a specific technology rather than focusing primarily on delivering a great experience for consumers,” she added.
Videos
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in