Copywriting

6 Energizing Principles From Video Sales Letters

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By Gary Hennerberg

Video sales letters are being used more and more by traditional direct marketers. The videos are simple. No fancy graphics—just words on screen, flowing in sync with a voice-over. This format works well when you have a product or service that doesn’t demand dynamic visuals as much as it demands a compelling message, well told, to an audience who rabidly follows you. Here are six videos sales letters principles that can energize what you do for your own online video marketing initiatives.

Direct marketers in the publishing niche (for example, investment newsletters, health newsletters and nutritional supplements) use video sales letters extensively.

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Headshot of Gary Hennerberg

Gary Hennerberg

Reinventing Direct is for the direct marketer seeking guidance in the evolving world of online marketing. Gary Hennerberg is a mind code marketing strategist, based on the template from his new book, 'Crack the Customer Mind Code.' He is recognized as a leading direct marketing consultant and copywriter. He weaves in how to identify a unique selling proposition to position, or reposition, products and services using online and offline marketing approaches, and copywriting sales techniques. He is sought-after for his integration of direct mail, catalogs, email marketing, websites, content marketing, search marketing, retargeting and more. His identification of USPs and copywriting for clients has resulted in sales increases of 15 percent, 35 percent, and even as high as 60 percent. Today he integrates both online and offline media strategies, and proven copywriting techniques, to get clients results. Email him or follow Gary on LinkedIn. Co-authoring this blog is Perry Alexander of ACM Initiatives. Follow Perry on LinkedIn.

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