‘Vegas Is Back’—According to Clear Channel Outdoor’s New Massive Digital Displays

The Strip is open for business on May 1 and Resorts World is providing a visual welcome to brands

The first ads feature a message to businesses and tourists from the Las Vegas Convention and Visitors Authority and its locally based agency, R&R Partners. The message: Vegas Means Business. Clear Channel Outdoor

The pandemic isn’t over by a long shot—but Las Vegas is all about going for broke and feeling lucky.

@davidakaplan david.kaplan@adweek.com David is Adweek's Performance Marketing Editor and interim Brand Marketing Editor.