Value of a 'Fan' on Social Media: $3.60

Brands have rushed to Facebook to build fan bases, with some amassing millions of connections. The nagging question has been: What is the monetary value of these fans?
 
Social media specialist Vitrue, which aids brands in building their customer bases on social networks, tried to put a media value on such communities.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in