UPDATE: Google's DoubleClick Outage Affected 55,185 Websites

#Bannergate cost publishers and ad networks

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UPDATE: This morning's crash of Google's DoubleClick ad server took down ads for more than 55,185 websites, equivalent to 315 ad network outages, according to data from online monitoring firm Dynatrace.

Around 9 a.m. this morning, Google's DoubleClick ad server, which powers advertising for countless publishers, went down, potentially costing the overall publishing industry thousands—if not millions—of dollars. The outage affected Adweek, among other publishers, and we saw the problem cease at roughly 10:30 a.m.

Here's what happened: Ads that usually pop up on Adweek, The Wall Street Journal, Wired, Forbes and The Guardian's homepages were nonexistent for 90 minutes.

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