UltraViolet Adds Streaming Access to DVD and Blu-Ray
Studios, retailers, tech companies team up to save sales
With consumers watching movies on everything from their smartphones to their iPads, buying a DVD version that can only be played on a TV set or computer seems pretty limiting these days. A group of movie studios, tech companies, and retailers are hoping to tackle the problem of home-entertainment sales with a new cloud-based service called UltraViolet.
The consortium, called Digital Entertainment Content Ecosystem LLC, spent the last three years creating UltraViolet, which offers consumers online and mobile access to movies purchased on DVD or Blu-ray.
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