A Modern Guide to Social Media Content Marketing, Part 3: LinkedIn

LinkedIn conversations tend to keep within strictly business parameters, which creates a strong niche audience that will be receptive to the right messaging


This is the third installment in a five-part series of articles focusing on best practices to up your content marketing game on the “big four” platforms: Twitter, Facebook, LinkedIn and Instagram. Catch up on the first and second installments here, and stay tuned for future installments. Share your own favorite tips in the comments—we’d love to hear from you.

With more than 450 million users worldwide, LinkedIn is the most popular social network for professionals. It’s like Facebook, but without the cat memes.

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