Twitter's Head of Retail Predicts 5 Holiday Trends You'll See on the Social Network

After year of product launches, it's all coming together

Black Friday is almost here, and as the holiday shopping season heats up, so does the advertising around it.

Twitter, which now boasts more than 100,000 advertisers, should make its mark more than ever in the marketing conversation. This year, the company launched a number of new products for users and brands. 

In February, it acquired Niche. In March, it launched Periscope. In June, it announced Autoplay. And in October, it unveiled Moments. Those and a slew of other advertising products will all come into play for retailers during the always critical fourth quarter.

According to Twitter, the holiday shopping conversation on the platform has grown 20 percent since last year.



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