Twitter's Shares Drop, Indicating 284 Million Users Just Aren't Enough

Q3 growth disappoints

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Twitter shares dropped about 10 percent after the company revealed its third quarter financial performance, with user growth slower than expected while ad sales rose.

San Francisco-based Twitter accrued 284 million monthly active users (MAUs) from July through September, and, by comparison, Facebook now has 1.3 billion MAUs. Sterne Agee analysts predicted Twitter would show 285 million active users.

"We have to continue to grow our monthly active users and make it increasingly a daily use case for them," said Dick Costolo, Twitter CEO, during an earnings call late Monday afternoon.

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