Twitter VP Talks Magazines, Advertising at MPA Conference

Think of followers as subscribers, says exec

With this year’s American Magazine Conference taking place in San Francisco, it’s no surprise that one of the biggest themes of the two-day event is how to leverage social media. At lunch Monday afternoon, MPA members gathered to hear Twitter vp, global brand strategy Joel Lunenfeld and Wired senior editor Bill Wasik discuss how publishers and advertisers can make the most of 140 characters.