Twitter’s Redesign Rewards Newcomers And Leavers, Ignores Everybody Else

Twitter have redesigned their home page. Take a look.

Or have they? If you were already logged in to the network, it just looked the same as it always did. You have to be logged out to see the change. Which means that Twitter’s very pleasant, streaming trends page is only a feature for people who aren’t connected to the service – for example, absolute newcomers, which is clearly who this move is targeted at.

For the rest of us, to access this cool new page we need to log off. There doesn’t appear to be any other way to reach it.

This is broken.

Because once you’ve logged in, you’re stuck with the same old boring, feature-free page you always had. Talk about a bait and switch.

Sure, the intro page wouldn’t work for your actual Twitter stream because it takes up too much of the screen, but it would have been nice to see a little continuation here. After all, the core userbase – you know, the 20-25 million you should really be trying to keep happy – aren’t likely to be too impressed if all you’ve done is change the cover of the book for everybody else.