Tweets With Images Get 18% More Clicks, 89% More Favorites And 150% More Retweets [STUDY]

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Twitter recently added inline images to tweets so they display automatically in user timelines, putting content “front and center”. It’s worth noting that it’s just Twitter content that’s getting the extra boost, as only images shared on Twitter’s own display automatically. Everybody else – and this includes Instagram, Twitpic etc – need at least one more click.

We’ve known forever that tweets with images generate a better return of engagement than text-only submissions, so what difference has the new inline image from Twitter made to the numbers?

In a mini study, Buffer analysed the last 100 tweets that included links sent from their profile on Twitter and compared the engagement data between tweets that included images and those that did not.

And the results? Tweets with images received 18 percent more clicks than those without.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in