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Twitter unveiled its native video product today in style, allowing Neil Patrick Harris to promote the upcoming Academy Awards, which he will host on ABC. In a 30-second "scoop" clip (available below), Harris became the first to publicly employ the feature while revealing that songwriting husband-wife duo Robert and Kristen Lopez, last year's Oscar winners for Frozen, are part of the show's creative team.
More importantly, allowing mobile consumers to record and share videos is a potentially huge step for Twitter, which hopes to spur user growth as it's fallen behind Facebook-owned and video-enabled Instagram.