Twitter Debuts Native Video With Neil Patrick Harris

Social platform looks for user growth with the feature


Twitter unveiled its native video product today in style, allowing Neil Patrick Harris to promote the upcoming Academy Awards, which he will host on ABC. In a 30-second "scoop" clip (available below), Harris became the first to publicly employ the feature while revealing that songwriting husband-wife duo Robert and Kristen Lopez, last year's Oscar winners for Frozen, are part of the show's creative team. 

More importantly, allowing mobile consumers to record and share videos is a potentially huge step for Twitter, which hopes to spur user growth as it's fallen behind Facebook-owned and video-enabled Instagram.

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