Twitter CTR Gets Exponentially Worse As Followers Grow, Reveals Study [INFOGRAPHIC]

In April of last year I performed a little experiment using my Twitter profile to get a rough idea of how many people actually read and, more specifically, reacted to my tweets. Going into the test I had a working theory that approximately one percent of my audience saw my tweets at any given time. That might sound low, but it was a number I’d been touting to clients for a while, largely to keep their expectations realistic. I needed to see if there was any meat around those bones.