Performance Marketing

Twitter Buys Tapcommerce to Build on Mobile Ads Momentum

For as much as $100 million

By Christopher Heine

June 30, 2014

Twitter revealed late Monday afternoon that it has purchased mobile ad retargeting company Tapcommerce. The San Francisco-based social media giant didn't disclose the price of the transaction, but Re/code reports the deal was worth roughly $100 million. 

Christopher Heine
@Chris_Heine Christopher Heine is a New York-based editor and writer.
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