Twitter’s New ‘Buy’ Button is Live: Here’s How it Works
Rumours of Twitter’s ‘buy’ button started to surface earlier this year before the company made an official launch back in September. It’s appeared on a few occasions in the wild over that time but today we can get a good look at how it all works, courtesy of a holiday promotion from AMC Theatres.
“Holiday gift idea time!” tweets AMC. “Buy an AMC gift card and get a #free small popcorn coupon for every $30 you spend!”
Here’s how the tweet looks:
See the buy button? Click on that and you get this pop-up.
Click ‘buy now’ and you’re asked to enter your payment details.
The order processes, and all of this information is then stored in the Cards and shipping and Order history sections of your Twitter account settings.
No
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in