Twitch Announces PS4 Presence

One-button broadcasting comes to both major platforms

Now you can easily share clips of yourself playing video games with all of your PlayStation friends.

Gaming community platform Twitch has been growing by leaps and bounds; today, it cemented a deal with Sony to add a one-touch broadcasting function to the PS4. With the same function rolling out on XBox Live, as well, Twitch is positioned to grow even further in the coming year, as it translates ease-of-use into content streams.

For the layman: turns out people love to watch other people play video games online (probably while both groups of people should be working), especially StarCraft, DOTA, and other complicated multiplayer games.

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