SecondSync study: 60% of TV-related Facebook interactions happen in real-time
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SecondSync, a leading provider of social TV analytics solutions in the U.K., joined forces with Facebook to produce a first of its kind global study tracking TV conversation in the U.S., U.K., and Australia.
The findings provide a view of how people in those areas watch TV programs and engage on Facebook. The statistics were pulled from aggregated and anonymized data to protect privacy:
- Facebook is showing the ability to be a real-time platform, as 60 percent of TV-related Facebook interactions happen during the show airing.