Turning Social Media Into Customer - And Shareholder - Value
Forrester Research reports advertisers will spend $716 million on social media marketing (including ads on social networks, corporate blogs, etc.) in 2010, and that number will grow 34 percent to top $3.1 billion by 2014. The investment shift reflects changing consumer behavior and acknowledgement that consumers increasingly learn about brands — e.g., their employees, customers and even competitors — via social networks.
While search growth shows signs of slowing, the conversations happening in social settings — which aren’t slowing down — drive search behavior.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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