Tumblr Is Debuting Ads That Will Pay Its Bloggers a Cut of the Sales

Move comes days after Verizon-Yahoo deal

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Tumblr has had advertising for some time, including its Gemini native ads, sponsored posts and videos, but it's failed to grow sales as quickly as parent company Yahoo has wanted. Well, today, against the backdrop of Verizon purchasing Yahoo, it is announcing paid promotions where its millions upon millions of bloggers get a cut.

The ads will start appearing Thursday across its network of blogs, giving brands the potential reach of its 550 million monthly users. Tumblr bloggers have to opt out of the program if they wish not to participate.

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