Trolli’s Facebook Messenger Bot Is a Mobile Tamagotchi Made for Millennials

It rewards participation with candy

Is the future of marketing to teens automated? Today candy brand Trolli is launching a Facebook Messenger chatbot that it hopes will open up a new way to talk to millennials.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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