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A few weeks after its IPO and even fewer weeks after announcing that it was switching to an all-in-stream, all the time model, Tremor Video is set to announce today that it will launch its own DSP, called VideoHub Connect, a bidding and buying feature that will incorporate proprietary ad technology much like that seen at programmatic buying platforms like Rocket Fuel, which made headlines last week by knocking the ceiling out of its initial IPO prices (the stock was priced at $29 and broke $62 on its first day of trading).
The technology, said Tremor CEO Bill Day, is important.