How Traditional PR Can Boost Your SEO
Dust off those people skills: Good PR can give you a huge advantage for improving your website’s SEO.
It’s easy to overlook traditional public relations when considering how to improve your website’s search engine rankings. For years, marketers could use low-brow tactics such as link spamming and keyword stuffing for easy (and sizeable) bumps. Recently, though, Google refined its algorithm to reward websites that offer intuitive and valuable user experiences. It’s impossible to game the system like 10 years ago.
But
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