Toyota Sponsors Tumblr and Yahoo's Livestream of This Weekend's Stagecoach Music Festival

Brand wants to reach millennials

It's only late April, but it's already looking like it may be the summer of livestreamed concerts. Just one week after T-Mobile sponsored YouTube's livestream of Coachella, Toyota is testing out a similar feature on Yahoo and Tumblr this weekend at the country music festival Stagecoach—Coachella's sister event that's expected to draw 75,000 attendees.