Top Tips for Running Social Media Giveaways

Sweepstakes and contests on a brand's social channels are a great way to gain followers.

Sweepstakes and contests on a brand’s social channels are a great way to gain followers. If you’ve done either, you know that many rules are in place and those rules have a lot of gray areas. If you’ve run a contest or sweepstakes and hearing there are actual rules about doing this is news to you, listen up! You don’t want to inadvertently get yourself, company or brand into trouble.