Top Tips for Running Social Media Giveaways

Sweepstakes and contests on a brand's social channels are a great way to gain followers.


Sweepstakes and contests on a brand’s social channels are a great way to gain followers. If you’ve done either, you know that many rules are in place and those rules have a lot of gray areas. If you’ve run a contest or sweepstakes and hearing there are actual rules about doing this is news to you, listen up! You don’t want to inadvertently get yourself, company or brand into trouble.

The rules confusion is exactly why the folks over at Shortstack asked their legal team to help them compile an easy to comprehend rules template for businesses and brands to follow.

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