Time Magazine Resurrects 'Is God Dead?' Cover

From LBJ and Vietnam to DJT and Twitter

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

The April 8, 1966 cover of Time magazine was the first one in the magazine’s history to forego an image. Instead, in red against black background, the publication wondered: “Is God Dead?”

image

For this week’s April 3, 2017 issue Trump cover story and telephone interview by Washington bureau chief Michael Scherer, the magazine is paying homage to that famous graphical moment. In a fashion that involved some retro-graphic effort:

In order to produce an exact rendition of the typeface, Time graphic artist Lon Tweeten hand-drew each letter form with fine precision, as we could find no modern type foundry which has an exact interpretation of the one used on the original cover.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in