Time Inc. Is Ready to Launch Its Ambitious New Video Strategy

Wide distribution is key

Last November, then-Time Inc. CEO Laura Lang announced that the company was gearing up to launch a digital video unit complete with new studios and programming, plus a new leader in former Meredith video exec J.R. McCabe, Time Inc.’s first svp, video. It wasn’t exactly a revolutionary move—other top publishers like Hearst Magazines and Condé Nast had already entered the video space in recent years—but for Time Inc., it signaled an important step forward.

@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.