TikTok Names Sandie Hawkins as Its Head of U.S. Advertising

The new position will support a slew of new ad initiatives from the social video platform

Sandie Hawkins TikTok
Sandie Hawkins joins TikTok from Adobe, where she worked since 2018. TikTok

Sandie Hawkins, a former Adobe executive, joined TikTok as its new advertising chief in the United States.

@ScottNover scott.nover@adweek.com Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.