How Snapchat’s, Facebook’s Location Capabilities Change the Game for Small Businesses

Opinion: SMBs are no longer operating in a vacuum or reliant on direct mail to reach their audience

The decline of the retail industry has been discussed almost to death in the news lately. The consensus seems to be that the rise of Amazon and other e-commerce businesses has made it nearly impossible for large retailers to compete in today’s marketplace.

But what about small businesses? As more and more people see Amazon as a one-stop shop for all of their needs, from toilet paper to flat-screen televisions, what tools are available for small businesses to help them fight back?

Luckily for those small businesses, social media platforms like Snapchat and Facebook are providing some relief.

Snapchat has been in the news lately as it continues to beef up its advertising tools and location capabilities.



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