Performance Marketing

This Neuroscience Study Says Ads Are More Effective on Publishers’ Websites Than Social News Feeds

Teads commissioned the research with Time Inc. and The Atlantic

Researchers mapped the brain's reaction to ads on premium publishers' websites versus Facebook. Teads
By Marty Swant

February 21, 2017

Publishers’ own websites could be mightier than the almighty news feed when it comes to impact for advertisers, according to new neuroscience research comparing social platforms and premium sites.

Marty Swant

Marty Swant is a former technology staff writer for Adweek.

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